Elasticizer: Deep-Conditioning Hair Mask & Treatment
From Strength Comes Confidence.
Stop losing length to breakage
As Trichologists, we know breakage can be one of the biggest barriers to longer-looking hair.
Everyday heat styling, colouring and brushing can weaken the hair fibre, causing strands to snap before they reach their full potential.
Elasticizer is clinically proven to reduce breakage after just one use, helping you keep the length you're working towards.
How does Elasticizer Work?
Stronger hair starts with better science.
The Science of Elasticity
Hair needs elasticity
Healthy hair stretches before returning to its natural shape.
Dry, damaged hair loses elasticity, making it more likely to snap under everyday stress.
The Science of Elasticity
Deeply replenishes moisture
Applied before shampooing.
Elasticizer delivers intensive hydration that helps restore flexibility without weighing hair down.
BACKED BY SCIENCE
Clinically proven results
Reduces breakage by up to 46% after just one use^. Improved elasticity helps minimise breakage, leaving hair feeling stronger, softer and healthier-looking from the very first use.
ELASTICIZER
150ml for £41 / $55
Powered by Proven Ingredients
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
The transformation
Stronger Hair You Can See
Discover the visible transformation after just one treatment.
ONE SOLD EVERY 17 SECONDS*
Real routines. Real results. Real customers.
See why customers have trusted Elasticizer for over 50 years.
How it works
Stronger lengths start before shampoo.
MASK COMPARISON
Why Elasticizer is Different
Unlike traditional hair masks that sit on the surface of the hair after washing, Elasticizer works before shampooing to replenish moisture into the hair fibre to restore elasticity.
 | OTHER HAIR MASKS | |
|---|---|---|
| LEAVES NO RESIDUE | ||
| ABSORBED INTO THE HAIR FIBRE | ||
| TARGETS SPECIFIC CONCERNS LIKE DRYNESS, DULLNESS & DAMAGE | ||
| HIGH CONCENTRATION OF OILS | ||
| TRICHOLOGIST-BACKED | ||
| WORLD'S FIRST PRE-SHAMPOO TREATMENT |
Frequenlty asked questions
How does elasticizer work?
Elasticizer isn't your average deep-conditioning hair mask - it's a pre-shampoo treatment, meaning you apply it before shampooing it out.
As a pre-shampoo treatment, when applied to wet hair Elasticizer's ingredients are absorbed directly into the hair fibre, with any residue cleansed away as you shampoo.
The benefit? It won't weigh tresses down and is suitable for even the finest of hair. Most traditional hair masks are intended for use as leave-in treatments, meaning the product simply sits on top of the hair, resulting in limp, lank locks.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at-home hair treatment.
Elasticizer is designed to be a pre-wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You cant use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you'll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
*Based on Annual Sales, 2023
^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST
**User Trial Results